Adidas has a Subscription Box called Avenue A and it is always sold out even before the boxes ship!

Adidas is a brand I have come to love later in life. It started when I played soccer over a decade ago. All my shoes and gear were Adidas.

And ever since I had been hooked on their selection of stylish and high-performing apparel and athletic shoes.

One of my favorites is the ‘Samba’. These are usually used for indoor soccer, but I still prefer them as my go-to casual kicks with jeans and a white tee. It is a classic look I never tire of.

So when I looked into more value-driven subscription-based offerings, I was surprised Adidas offered one!

It is actually higher priced than most at $150 per box. But as I look at the previous boxes they offered, the idea of paying $150 for items that can be well over $500 was such a steal!

Past box contents were the Pure Boost Shoes, Superstar Casual Shoes, Ultra Slide Flip Flops, FitSmart Watch, Stella McCartney gym bag, full workout gear from the sports bra, top, knee-length tights, and jacket.

And consumers have caught on the price value of the contents, which are high-performing and much-coveted items.

Here are the contents of their past boxes:

The boxes are often sold out before the shipping begins. However I manage to snag the 2017 Summer Box edition. The way it works is I prepay $150 for the box. And by doing so I am given the priority to ‘opt in’ for the next season’s box.

So at the start of the summer Adidas delivers my 2017 Summer Box. And as luck would have it, it turned out to be the most controversial one among their brief subscription history.

Adidas Subscription Fee is $150 every Fashion season (Summer, Winter, Fall, Spring). You have an option to opt-out of a seasonal box before the box is shipped.

The Adidas Avenue A Summer 2017 Edition was curated by Wanderlust.

The items they have put together inspires to “begin your mindful adventure”, as they put it. It is “mind and body interconnected, physical health and mental health work in harmony, each with the power to improve the other.” They hope that each subscriber can focus on the adventure and the clothing.

Unfortunately, Wanderlust and Adidas fails in this as consumers were used to receiving at least five primary items in each box. Whereas the Summer 2017 subscription only offered four.

They were as follows:

  • Adidas Edge Lux 2 Shoes – lightweight and very comfortable. These kicks are not yet available in the market, but comparable pricing to the Edge Lux originals would have these new editions peg at $95.
  • Wanderlust Iconic Three-Quarter Tights – in Salmon and dark burgundy color; retail price at $55.
  • Wanderlust Cross Back Sports Bra – no removable cups and padding covers the entire front. Made with the same sustainable fabric as the pants. Retail price at $35.
  • Wanderflo Tank Top – has a screen print logo of Wanderlust in the front and a mesh panel in the back for ventilation. Priced at $35
  • Smoothie and Kale Green Salad Recipe Cards

The total value of the box comes to $220. So that is a savings of $70 from retail by purchasing the subscription box.

Here are a closer look at the items (pics by Adidas Avenue A):

My personal verdict?

I thought all the items look good and fit me well. The shoes were extremely comfortable, but I was not too keen on the zebra patterned color, as I have always preferred solids.

I felt Adidas and Wanderlust should have included at least an athletic coverall (I would have wished they included the Wanderflo Wrap me Up Cover-Up) or a gym bag, such as the the Wanderlust Team Bag.

Most of the reviews and subscriber feedback voiced disappointment. I do hope Adidas learned from this experience. Consumers have come to expect the high-caliber of well-curated from their past subscription boxes. It is sad they did not deliver the same for the summer of 2017.

But I am okay. I do like my items and I feel they are still a good value at $150. But I am definitely going to contemplate if I should continue subscribing. We shall see.

How about you? Are you a subscriber to Adidas Avenue A?

59 Responses to Adidas Avenue A – 2017 Summer Box

  1. I love Adidas! I discovered their shoes in middle school, they were beginning to top Nike’s with the cool factor. So all the kids were wearing them. I have loved them ever since. I had no idea they had a box like this!

    • Stylish+Geek says:

      I like them a lot too! I am surprised it is not well publicized by Adidas that they have a Subscription Box offering, but so far I have seen them sell-out of the box even before they begin shipping.

  2. I’m definitely not a subscriber since my only workouts are currently baby-lifting ad toddler chasing, but once my husband gets out of grad school and I have time to myself again I will have to look into this since everything I have is outdated!

  3. I have never thought about getting a subscription box before. While I normally prefer solid sneakers as well, I can’t deny that those are absolutely adorable.

  4. Erica says:

    I’ve been working out more so I definitely need more workout clothes and shoes. So I’m compelled by the concept of the Adidas box. I do like having a little control over what I buy. But it’s always great to save some cash. And I actually love the shoes…though I have no clue what I’d wear them with!

    • Stylish+Geek says:

      Hi Erica – I agree with you on wanting more personalized selections but balancing that with being able to get great quality items at a steal of a price. I guess that is the reason why I decided to subscribe to Avenue A. I know that, in general, Adidas curators will at least go with a style that a majority will like. What is really surprising to me is that they are able to offer these items for only a fraction of its retail.
      For the shoes I have been wearing them non-stop. I use them for workouts or for going out. They are so comfortable!

  5. Amber Nelson says:

    I have not heard of this box before. It would be awesome to try, for sure! Those shoes are awesome!

  6. Karen Morse says:

    I’ve never tried subscribing to them before. It sounds like a great box for people who have an active lifestyle. I’m sorry that it was disappointing, but I actually think you got some good stuff!

  7. I love subscription services, and this seems really nice! While the price seems high, once you see what you get it really does seem to be worth the investment!

  8. I had not heard of the Adidas Avenue A box before now. I agree. $150 for $500 in merchandise is well worth it!

  9. terristeffes says:

    I’m not a subscriber but I do think the box contained valuable items. I don’t have past experiences to fall back on, so if this was my first box, I would have been pleased.

  10. Krystal says:

    That is such a good deal especially since it comes with the shoes too! I’d love to sign up to inspire me to work out… ha ha.

  11. These sounds really amazing! I didn’t even know that they have this. I have subscribe to a few subscription boxes and I’d love to give this a try too.

  12. Rachel says:

    I had never heard of this subscription box. I don’t work out enough to justify it, but I definitely like the shoes. They look so comfortable.

  13. I’ve been trying to workout again and it’s good to get some fresh gear. This box is awesome and it’s definitely worth it as well. I actually had no idea that Adidas did subscription boxes.

  14. Kristina Paché Ferency says:

    I’m not a subscriber but we do like ADIDAS – especially my husband! I like their style for clothes and shoes a lot specially for the kiddos!

  15. My daughter has always love Adidas. She would freak out over a sub box like this. Maybe this should be put on her list of holiday wish gifts. Or not mention it and give her one as a surprise.

  16. Stefanie Davis says:

    Adidas is a quality brand that never goes out of style in my opinion, it’s as popular today as it was in high school!

  17. Yay for some awesome Adidas gear! This is actually my sportswear of choice. Didn’t realize there would be a subscription box with these items. Love it!

  18. reesann723 says:

    What an awesome box!!! I love Adidas! And to have a box to send me everything I need to get out there and workout, I am in!

  19. YES! I need this box! I have been trying to get back into working out and getting healthy. This would actually make it fun again!

  20. Yes Missy says:

    Wow! this box sounds amazing and all the stuff you got was super cute too! It’s such a great value as well!

  21. Kelly Reci says:

    Adidas products never go out of style. I have some stuff that are Adidas and they are still in good condition. I have idea now about what to wear on summer.

  22. Julie Syl says:

    This is such an amazing sub box. My family will surely love this. Thank you for this information.

  23. I had no idea Adidas offered a subscription box. This looks incredible. You received so many great items and yes, well over the price paid!

  24. Victoria Heckstall says:

    This is such an amazing summer box. This looks so fantastic. I will check this out!!

  25. elishaff says:

    Adidas is awesome. I love the workout wear – it looks comfortable and like it has great breathability. I love finding new products to try.

  26. Thank you for the honest feedback about this box. These items look great, and I would probably use them all, but it is nice to know that you weren’t completely thrilled. It will definitely help me consider if I will actually take the time to order a box. I am a distance runner so I need to have high quality items that can stand up to the elements and all the miles I run.

  27. I think this is great value for your money. I have always loved Adidas, and all their sports shoes and apparel have a good fit. I might take a look at this subscription box. Nothing so motivating to do exercise than to have nice grym clothes and new trainers. Funny thing is, my son-in-law’s name is Adi, and his motto at work is Adi Does, and yes, all his shoes are Adidas.

  28. Heather says:

    I really love the surprise of subscription boxes. I had no idea that adidas even had one! I am definitely going to look into it!

  29. I appreciate your honest account of your subscription box. I love having surprises show up in the mail, but I realize they won’t all be winners. With a $70 savings it will probably still be a good choice for me.

  30. Clint says:

    Adidas is a great brand. It looks like this was a great box packed with everything!

  31. I have loved Adidas since I was a kid. I did not know they sold subscription boxes! I will have to check the site out, I love subscription boxes.

  32. I have always loved Adidas as well, but I didn’t know that they now have a subscription box service. That is pretty awesome!

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