Adidas is a brand I have come to love later in life. It started when I played soccer over a decade ago. All my shoes and gear were Adidas.
And ever since I had been hooked on their selection of stylish and high-performing apparel and athletic shoes.
One of my favorites is the ‘Samba’. These are usually used for indoor soccer, but I still prefer them as my go-to casual kicks with jeans and a white tee. It is a classic look I never tire of.
So when I looked into more value-driven subscription-based offerings, I was surprised Adidas offered one!
It is actually higher priced than most at $150 per box. But as I look at the previous boxes they offered, the idea of paying $150 for items that can be well over $500 was such a steal!
Past box contents were the Pure Boost Shoes, Superstar Casual Shoes, Ultra Slide Flip Flops, FitSmart Watch, Stella McCartney gym bag, full workout gear from the sports bra, top, knee-length tights, and jacket.
And consumers have caught on the price value of the contents, which are high-performing and much-coveted items.
Here are the contents of their past boxes:
The boxes are often sold out before the shipping begins. However I manage to snag the 2017 Summer Box edition. The way it works is I prepay $150 for the box. And by doing so I am given the priority to ‘opt in’ for the next season’s box.
So at the start of the summer Adidas delivers my 2017 Summer Box. And as luck would have it, it turned out to be the most controversial one among their brief subscription history.
The Adidas Avenue A Summer 2017 Edition was curated by Wanderlust.
The items they have put together inspires to “begin your mindful adventure”, as they put it. It is “mind and body interconnected, physical health and mental health work in harmony, each with the power to improve the other.” They hope that each subscriber can focus on the adventure and the clothing.
Unfortunately, Wanderlust and Adidas fails in this as consumers were used to receiving at least five primary items in each box. Whereas the Summer 2017 subscription only offered four.
They were as follows:
- Adidas Edge Lux 2 Shoes – lightweight and very comfortable. These kicks are not yet available in the market, but comparable pricing to the Edge Lux originals would have these new editions peg at $95.
- Wanderlust Iconic Three-Quarter Tights – in Salmon and dark burgundy color; retail price at $55.
- Wanderlust Cross Back Sports Bra – no removable cups and padding covers the entire front. Made with the same sustainable fabric as the pants. Retail price at $35.
- Wanderflo Tank Top – has a screen print logo of Wanderlust in the front and a mesh panel in the back for ventilation. Priced at $35
- Smoothie and Kale Green Salad Recipe Cards
The total value of the box comes to $220. So that is a savings of $70 from retail by purchasing the subscription box.
Here are a closer look at the items (pics by Adidas Avenue A):
My personal verdict?
I thought all the items look good and fit me well. The shoes were extremely comfortable, but I was not too keen on the zebra patterned color, as I have always preferred solids.
I felt Adidas and Wanderlust should have included at least an athletic coverall (I would have wished they included the Wanderflo Wrap me Up Cover-Up) or a gym bag, such as the the Wanderlust Team Bag.
Most of the reviews and subscriber feedback voiced disappointment. I do hope Adidas learned from this experience. Consumers have come to expect the high-caliber of well-curated from their past subscription boxes. It is sad they did not deliver the same for the summer of 2017.
But I am okay. I do like my items and I feel they are still a good value at $150. But I am definitely going to contemplate if I should continue subscribing. We shall see.
How about you? Are you a subscriber to Adidas Avenue A?